
A modern brand for an ancient craft. '1128 by Grimbergen' rises from the Abbey.
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"Collaborating with Missouri Creative on the '1128 by Grimbergen' project was a transformative experience. Their team immersed themselves in our rich monastic brewing heritage, engaging deeply with the Norbertine monks and the Abbey's storied history. This dedication culminated in a brand identity that seamlessly marries 896 years of tradition with contemporary design elements. "
— [Client Name], [Position], Grimbergen Abbey Brewery






In 2024, Grimbergen were to launch a new state of the art microbrewery at the 896 year old Grimbergen Abbey.Our task was to create a premium craft brand for the new Abbey range, brewed by the Norbertine monks in the new brewery. The challenge was to ensure clear differentiation from the core Grimbergen brand, whilst still building brand equity, creating a halo effect for the broader portfolio.







