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Today more than ever, brands must show up consistently and authentically across a myriad of touch points.
We believe that strategic creativity and design can be the unifier of brand experiences and the key to making everything a brand does work much harder. With a deep understand of brands and the channels they sell in, we create 360 experiences that build brand equity and drive sales.
Strategy
We take a comprehensive approach to strategy, combining data-driven research with direct consumer insights. From workshops and interviews to attending events, we gather information that informs every step of our process.
This approach is tailored to the specific needs of each brief, ensuring our work is always purposeful and impactful.
Whether we’re developing a brand strategy from scratch, refining an existing one, or integrating it with design strategy, we combine brand, consumer engagement, and design to create meaningful connections.
Our frameworks guide the process, ensuring the outcome resonates with your audience and drives tangible results that encourage them to stop, shop, and share.
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Brand identity
Combining consumer and cultural insights with design strategy and core brand truths, we are experts in creating distinctive brand identities that stakeholders love and consumers connect with.
And we go further, building out brand identities into fully realised 360 worlds that enable brands to show up consistently and coherently across all channels, markets and touchpoints, meeting consumers wherever they are.
Our comprehensive guidelines inspire and inform all stakeholders, from local markets to partner agencies, unifying the brand experience and making everything the brand does work much harder.
Packaging
The pack is a brand's most powerful asset - the calling card. Great packs not only pop on shelf, but tell the brand story, communicating the proposition, and giving a taster of the product experience.
Our packaging design work is a true collaboration between our in-house Strategy, 2D, and 3D teams, creating distinct packs that both drive sales and build equity.
We've created packaging for new to world brands, re-designed portfolios, refreshed packaging for established brands, created range extensions, designed limited editions - you name it. And we've won awards for it.
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Experiences & rituals
In true 'Don't tell me, show me' style, we bring brand worlds to life in 360° experiences, designed to create impact in any environment where a brand lives, from stores to bars, festivals to exhibitions and shopping malls to owned events.
We create large-scale event executions and carefully-curated rituals that focus on an enhancing the consumption experience. Our 3D team designs experiential concepts and guidelines, taking them as far into production as required.
Our work has been experienced by consumers all over the world, from bars in Bangalore to piazzas in Palermo and from airports in Abu Dhabi to malls in Missouri!
Campaigns & activations
As the agency that has created the visual identity and brand world, a natural next step is for us to bring this to life, with campaigns and activations that combine the impact of great design with simple, effective messaging tailored to omni-channel consumer journeys.
With a deep understanding of how to engage and motivate consumers in retail environments (online and in-store) and using AI tools to optimise impact, we've created global campaigns and activations for some of the world's biggest brands. From artists collaborations to brand partnerships and limited editions to seasonal serves, we've created over 100 global activation toolkits.
We know how to give local markets inspiration and guidance on how to execute in line with brand guidelines, consistently across channels and in ways that maximise both the brand-building and sales-driving impact of their activation budgets.
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