Ringnes

Redesigning everyone’s favourite Norwegian beer, we kept Ringnes' Olslovian heritage and traditional brewing expertise, updatingthe design to reflect their new socialbrand positioning.

Combatting the restrictions around Norwegian alcohol marketing, we recognised the importance of pack design as the single most important touchpoint with consumers.Researching Norway’s capital, history, culture, and beers, we brought heritage design back in brand. Drawing inspiration from the skyline, iconic brewery, and historical city design, to create cans with everything you need to know on the tin.