True Music Icons

Inspired by their 'Stay True' motto. Ballantine's has partnered with icons of the music industry (fellow pioneers and breakers of boundaries) for their True Music platform.For the first True Music partnerships, Ballantine's worked with AC/DC and Queen to create limited edition packs of their finest whisky. We created global toolkits for on-and-off trade touch points, incorporating each band's iconic assets and giving consumers a backstage pass to a legendary collaboration that rocks.