Civic

With forward-orientated lines and smooth surfaces, the HR-V embodies Honda’s clean modern philosophy. Introducing the self-charging hybrid to an environmentally conscious audience, we shot the lifestyle campaign in a mix of countryside and city locations. Unpacking the product features to tell the value story.

Transform Awards Europe 2025/ Best Visual Identity from the Automotive Sector- Silver: Honda Europe

Transform Awards Europe 2025/Best Creative Strategy (Consumer) - Bronze: Honda Europe

The dynamic driver’s hybrid hatchback

Initially conceived as a modern compact, the Civic rose to meteoric prominence via its stylish, sporty flair. Redesigning the comms to reflect the model, we launched the ‘dynamic driver’s hybrid hatchback’ to a new, younger audience, creating the first day-to-night Honda lifestyle campaign.

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