Crodino

Launched in 1965, Crodino is an Italian, non-alcoholic aperitivo. Known for its bittersweet taste and formulated from a blend of fifteen botanicals and herbs, the secret recipe has been unchanged since day one.Well-loved in its Italian home, but little known elsewhere, Crodino needed a cohesive new brand visual identity to provide a springboard for global growth and to appeal to Gen Z consumers. Carving out a creative territory that is unique and ownable in the aperitivo and spritz landscape, we constructed the Crodino brand universe.

Our target consumers are living in an increasingly complex world, young consumers are looking for some respite from the doom and gloom, some escapism from the mundane. We saw a space for Crodino to own – providing little moments of joy.We developed the brand creative platform ‘Open Sunshine,’ leaning into positivity and letting in the light. The platform is built upon four core creative principles, founded on existing key brand assets and personality, all injected with a hint of a 70s feel good vibe.