True Drinks

For consumers not familiar with the drink, the world of whisky can appear impenetrable and intimidating. We were asked by Ballantine’s to develop a platform that breaks category norms and would make whisky more accessible for those who wouldn’t typically choose the drink.

Building on their 'True Drinks' platform, we developed on- and off-trade toolkits that brought their ‘whisky for everyone’ brand essence to life. We created the ‘our whisky, your way’ concept, inviting consumers to indulge in whisky however best suits them.

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