Fire Eater

Distilling 200 years of London heritage into a new brand world for the Urban Explorer, we created 'The Spirit of London'.

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No one drinks gin in the winter, until now.

Introducing gin as a winter serve, we reimagined festive drinking with the ultimate Christmas cocktail experience.Launching Fire Eater – our cinnamon infused hot serve with toasted marshmallows – we created the Beefeater Winter Market. A Christmas activation, themed around various London locations, with highly shareable and sociable moments of consumption, across multiple touch points.

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