Caskmates

Like all the best conversations, the one between Jameson’s Head of Whiskey Science and the Head Brewer of a local craft beer brewery, started at the bar. Swapping whiskey casks for beer barrels, the caskmates series was born.Introducing the new craft blends to a new audience, we established three unique insights: liquid versatility, collaborative process, and seasonality of craft IPA and Stout, launching with our ‘When Two Great Things Come Together’ campaign.

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