

As Honda’s European lead BTL agency, we were tasked with launching their latest models with new design across dealerships and online touchpoints.Designing our ‘Our Car, Your Story’ platform, we balanced Honda’s individual car qualities with the ‘what’s in it for me?’ customer attitudes. Simplifying the tech talk and leaning into lifestyle photography, to connect with the individual consumer.





With forward-orientated lines and smooth surfaces, the HR-V embodies Honda’s clean modern philosophy. Introducing the self-charging hybrid to an environmentally conscious audience, we shot the lifestyle campaign in a mix of countryside and city locations. Unpacking the product features to tell the value story.



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