Makers Series

We’ve been working as Jameson’s global BTL agency for 10 years. Building our relationship, refining our palete, redefining strategy, launching products, and increasing sales by 121%.

Blending modern with traditional

Shaking up the single malts, to encourage whiskey lovers to buy better, we went straight for the craft trend, as three Jameson factory makers (a distiller, a cooper, and a blender) created three unique bottles for Jameson.Each whiskey paid homage to their craft, celebrating the effects of distillation, cask selection and blending on the final spirit. Naming each blend after a tool in the trade, we highlighted their maker stories, launching the bottles with bespoke tasting activations.

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